Online Visibility for a Healthcare Practice
Website relaunch, SEO & live dashboard · New York, USA
Starting point
A well-established medical practice in the New York area with a demanding patient base was practically invisible online. The website consisted of a single page, key services had no dedicated subpages, and Google reported indexing errors. Anyone searching for the practice's core services found the competition.
Solution
aivance rebuilt the website technically and editorially: dedicated, search-optimized pages for every core service, all indexing errors fixed in Google Search Console, structured data (FAQ schema), and a blog with a CMS the practice publishes through without a developer. The monthly Google metrics flow into a live dashboard that updates automatically.
What we built
Five search-optimized service pages with local SEO focus and FAQ schema
Technical SEO: indexing errors fixed, canonicals, sitemap, redirects
Blog with CMS — new articles go live without a developer
Live performance dashboard with automatically updated monthly Google metrics
Measurable results within 3 months
128 %
more Google clicks
organic search, month over month
+32 %
patient calls
via the Google Business Profile
+233 %
chat inquiries
inquiry rate per visitor doubled
SEARCH VISIBILITY · VERIFIED
Visibility only matters when it reaches the right audience.
After the new website launched, Google Search reported 855% more impressions than usual for the practice’s sports treatment page. The stronger signal was what happened next: the practice began hearing directly from new athletes who said they had found it through the website.
What changed
- Search engine optimization
- Stronger service-page structure and content relevance
- Technical performance improvements
- Local search optimization
- Structured content for AI-powered search and answer engines
- Clearer positioning toward athletes and active clients
“I think the athletic feel of the website is working. We’re getting more athletes, and they say they’re coming because of the website. Great job!”
This was more than a visual redesign. The website was rebuilt to make the practice easier to discover, understand and contact—through traditional search today and through AI-generated recommendations as search behavior evolves.
The result is a clearer brand, significantly stronger search visibility and new customers who explicitly say they found the practice through the website.
A strong website should not only represent a business. It should help the right people find it.
Presented anonymously at the client's request.
Make your website easier to find—and easier to act on.
See where your website is losing visibility and what to improve first.